DALLAS, TX / ACCESSWIRE / July 29, 2022 / Erica Woolston, the popular jewelry company based in Prosper, Texas, has recently announced a collaboration with Jaclyn Singletary Gibson LLC, a marketing, promotional, and charitable organization based in Dallas. While the design is still a secret until the release of this limited edition necklace, a spokesperson from Jaclyn Singletary Gibson LLC describes it as inspirational and “a classic piece designed with every woman in mind”.
Erica Woolston (EW) products are focused on quality and are created with the intention to inspire. Each bracelet is handmade, and EW’s jewelers use 14k gold and E-G color vs2 quality natural earth diamonds, all sourced conflict-free. EW has a history of high-profile collabs with personalities and celebrities, as well as collaborations with charities.
One past collaboration was with the Lauren Scruggs Kennedy Foundation (LSK Foundation), a non-profit that works with ArTech Laboratory in Midlothian, Texas, to provide custom silicone prosthesis coverings to women and girls who have lost limbs. A spokesperson for Erica Woolston shared that the purchase of the limited-edition bracelet allowed EW to donate 100% of the proceeds to the LSK Foundation: “This donation helps provide funding for women with the hope that they will experience both physical and spiritual restoration and healing. The Lauren Scruggs Kennedy Foundation exists to bring hope, restore confidence, and ignite faith in girls and women by providing them with beautiful cosmetic coverings for prostheses.”
Currently, Erica Woolston offers the EW x the Lemons Foundation bracelet; 100% of the profits are donated to this 501(c)(3) nonprofit started by Tay Dome, which is focused on building a community whose goal is to support and encourage those struggling with mental help. The popularity of sets such as the EW x Lauren Kennedy bracelet and the EW x the Lemons Foundation bracelet demonstrate public interest in purchasing products that give back and inspire.
Recent studies show that shoppers, especially younger consumers, are more likely to purchase products that give back, and that companies and businesses can increase brand loyalty by simply doing the right thing. Forbes states that “…charity is the right thing to do. Brands have an opportunity to improve the world on a grand scale; imagine how much better the world could be thanks to corporate giving programs.”
Forbes goes on to show evidence that corporate giving creates a strong internal culture with happier employees; encourages purchases that customers can feel good about; fosters long-term loyalty; and stresses the importance of businesses being genuine. Companies like Erica Woolston have proven their integrity by generously donating not just a portion but 100% of the proceeds from designated jewelry pieces to their chosen charities.
The EW x Jaclyn Gibson necklace is an example of a product that customers can feel good about purchasing, due to Woolston’s and Gibson’s combined dedication to helping others and promoting global good. A spokesperson for Jaclyn Singletary Gibson LLC had this to say about the collaboration: “We have been working closely with the creative team at Erica Woolston to perfect the final design and it’s in the last stages prior to production. We’re excited about the collaboration and look forward to working more with EW in the future.”
Jaclyn Singletary Gibson LLC, like Erica Woolston, has a history of giving back. The founder, Ms. Gibson, is the daughter of NFL Hall of Famer Mike Singletary. Singletary is the founder and president of the non-profit Changing Our Perspective, which is dedicated to providing improved educational platforms to underprivileged children. Changing Our Perspective is based in Chicago and is moving forward with expanding throughout the country. Along with his wife Kim, Singletary works to equip disadvantaged adolescents with the resources and tools they need to empower them to build a better future.
Jaclyn Singletary Gibson LLC is involved with supporting Changing Our Perspective, as well as multiple other charitable organizations, such as Breakthrough, another non-profit in Chicago. This inner-city organization is also focused on underprivileged children and improving their educational opportunities; Ms. Gibson has personally volunteered time in teaching photography classes to the inner-city students prior to her relocation from Chicago to California and JSC LLC continues to support Breakthrough financially.
Jaclyn Singletary Gibson LLC also supports the podcast Church for Entrepreneurs (helping small business owners balance work and family), Outreach (an inner-city non-profit in Indianapolis which supports homeless children), YouVersion (a Bible app created for worldwide outreach), Compassion International (donating toward food, shelter, and education for at-risk children in Africa), and various local churches.
The release of this limited-edition necklace coincides with the upcoming line of casualwear from Jaclyn Singletary Gibson LLC, featuring cozy sweats with inspirational words and phrases such as Perspective. Ms. Gibson was influenced by her father’s charity work in Chicago and a representative from her company states: “Our vision is in line with Mike Singletary and Changing Our Perspective. Perspective is such a key word – it means to see the world or situations from someone else’s point of view. This concept helps people get out of their own heads and see the need around them to create a better place for everyone.”
Jaclyn Singletary Gibson LLC is an online business based in Dallas, Texas, and is focused on promoting and marketing featured brands.
Jaclyn Gibson via e-mail: [email protected]
SOURCE: Jaclyn Singletary Gibson
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Source: Financial Content