Salah Hafidi, Morocco Media Founder, Explains Leveraging Omnichannel Marketing to Increase ROI

ERFOUD, MOROCCO / ACCESSWIRE / July 29, 2022 / Morocco Media is a performance based digital marketing agency founded by Salah Eddine Hafidi, an expert in omnichannel marketing. Salah Hafidi points out that it is essential for businesses to have an omnichannel digital marketing strategy to drive higher ROI and be successful in the post-pandemic online world.

Morocco Media, Friday, July 29, 2022, Press release picture

The founder of Morocco Media advises that businesses must have an extensive online presence. They must offer their potential customers multiple channels to connect with the company, ultimately driving higher return on investment. As a specialist in the field, Salah Hafidi advises companies to constantly reevaluate their online strategies with a balanced approach, which includes targeting the top ROI generating marketing channels such as email, search engine optimization, and paid ads

A Gartner marketing research highlights that “through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context.” Hence, businesses must prioritize omnichannel marketing strategy to get more customers and retain them at the same time.

“We have studied the difference between our e-commerce clients who used only one marketing channel (email), and those who used at least three channels within an omnichannel campaign. Our team found that omnichannel campaigns consistently outperformed single-channel campaigns,” says Salah Hafidi.

Explaining the omnichannel strategy approach used at Morocco Media, the founder states that personalization has been key for omnichannel marketing success and is yet to be beaten by any other marketing strategy at his agency. That’s because this strategy places the customers at the center of every touchpoint, and the brand’s messages adapt to strike just the right chord with the customers’ needs.

Salah Hafidi further adds, “Omnichannel marketing involves identifying and aligning the customer’s needs from the very first step. It can be challenging and will require using KPIs directly relating to the company’s goals. Digital marketers need to measure ROI, test various targeting, and identify and utilize improvement opportunities in order to achieve omnichannel success.”

About Morocco Media

Morocco Media is an emerging brand in the digital space, offering full internet market services like digital strategy creation, branding and design, web design and development, content creation, social media management, ad management, and promotion. A brand built by passionate millennials, Morocco Media offers a fresh brew of ideas and a straightforward approach to set a project on the top. The company provides extensive services from planning to production, coupled with hands-off execution and positive results visible with time. The company specializes in creative production, omnichannel marketing, and customer acquisition.

For more details on Morocco Media, visit the website: or Instagram:


Salah Eddine Hafidi
[email protected]

SOURCE: Morocco Media

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Source: Financial Content