Localize Selected as a Finalist for the Inman Innovator Awards

Real estate tech startup secures spot as one of seven technology category finalists in the 2022 awards to be presented at Inman Connect Las Vegas

NEW YORK, NY / ACCESSWIRE / July 26, 2022 / Localize, a NYC-based real estate technology company, is on a mission to make homebuying better for everyone. To that end, Localize has been selected as a finalist for the Inman Innovator Awards’ best real estate technology – presented at Inman Connect Las Vegas on Friday, August 5.

Localize, Tuesday, July 26, 2022, Press release picture

The submission centered on Hunter by Localize™, the company’s cutting-edge technology that equips real estate professionals and consumers with helpful advantages to get a leg up on the cutthroat housing market.

For agents working with Localize, Hunter converts fresh leads into closed transactions at up to 3x to 4x the NAR industry standard of 0.5-1%.

Through a savvy combo of artificial and human intelligence, Hunter supports partner agents by engaging with every buyer lead in a meaningful way via 24/7 support. Hunter communicates with these leads instantly over text message, providing accurate insights about the most relevant properties.

“By utilizing state-of-the-art technology, we are able nurture and qualify leads on an unprecedented scale while still maintaining a human feel when interacting with clients,” said Localize CPO, Ilan Fraiman.

Hunter’s smart-matching capabilities use machine-learning technology to understand buyer feedback and improve its responses over time, creating an effective feedback loop.

“I’m proud of our exceptional team’s tireless effort to develop this cutting-edge technology, and then place it in agents’ hands to power their day-to-day businesses,” said Localize CEO, Omer Granot. “We look forward to hearing the award winners as well as attending the conference and connecting with agents in person.”

Localize also employs a robust homebuying advisor team that complements Hunter’s tech. This team uses their market expertise and logistical support to streamline essential communication and meetings between buyers and agents.

While the technology supports both buyers and agents, real estate professionals who partner with Localize find that Hunter frees their time by taking on the buyer communication legwork. This allows agents to focus their time on late-stage buyers who are serious about touring properties and most likely to transact.

Agents can leverage this technology via the LocalizeHQ mobile app and, a desktop command and control center for leads in real-time.

“We look forward to expanding to more markets in the U.S. and bringing our unique approach and product to more agents in order to maximize their potential,” Fraiman said.

To learn more about Localize or sign up for Hunter, visit

To connect with Localize at Inman, select a time at

About Localize

Localize is revolutionizing real estate to benefit buyers and agents alike. Founded in Tel Aviv in 2012, Localize now has 150 employees across offices in Tel Aviv and NYC.

Localize is the brainchild of Founder, President and CTO Asaf Rubin, a founding member of Taboola, a $1B unicorn; CEO Omer Granot, formerly VP of Growth at Via, a $2B unicorn; and CPO Ilan Fraiman, formerly from Trusteer that was acquired by IBM for $700M.


Amanda Johnson
[email protected]

SOURCE: Localize

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Source: Digital Journal